https://aldoscottdesign.com/about daily 0.75 2024-11-08 https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/964ce3f1-2b5c-481f-9064-6a0002184223/aldo-scott-portrait.jpg https://aldoscottdesign.com/store daily 0.75 2023-09-24 https://aldoscottdesign.com/portfolio daily 1.0 2026-04-03 https://aldoscottdesign.com/portfolio/street-and-travel-photography monthly 0.5 2024-11-03 https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/ed555739-289d-41e2-80d6-526f0ee0660d/aldo-scott-design-photography-stockholm-sweden-9.jpg Portfolio - Street and Travel Photography https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/6c6bc816-3892-4b02-86eb-568f24e5da88/aldo-scott-design-photography-sicily-palermo-1.jpg Portfolio - Street and Travel Photography https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/28c7c0f0-b6a6-4ce0-893f-fc891cb752d9/aldo-scott-design-photography-copenhagen-1.jpg Portfolio - Street and Travel Photography https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/2765adda-01e7-48ef-bcac-88a16a745805/aldo-scott-design-photography-stockholm-sweden-8.jpg Portfolio - Street and Travel Photography https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/c0a26af9-a937-40de-ace4-94b6c849a362/aldo-scott-design-photography-sicily-palermo-2.jpg Portfolio - Street and Travel Photography https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/aae12447-fb5b-48b9-98da-971b83150691/aldo-scott-design-photography-copenhagen-2.jpg Portfolio - Street and Travel Photography https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/4a775656-7d6f-4e39-923f-8315de274147/aldo-scott-design-photography-stockholm-sweden-7.jpg Portfolio - Street and Travel Photography https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/1aea2977-83c0-4071-a262-aed65fb6dae8/aldo-scott-design-photography-sicily-palermo-3.jpg Portfolio - Street and Travel Photography https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/bb936c44-e714-44f1-b7e8-eb1ea6fe5a66/aldo-scott-design-photography-copenhagen-3.jpg Portfolio - Street and Travel Photography https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/d994d863-d643-43bc-86cb-b92d07f94810/aldo-scott-design-photography-stockholm-sweden-6.jpg Portfolio - Street and Travel Photography https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/5cb07f07-d5dc-4b62-9f7e-7a10b947c4de/aldo-scott-design-photography-sicily-palermo-4.jpg Portfolio - Street and Travel Photography https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/e833d469-9099-49b8-9f31-af60a3bfd1c5/aldo-scott-design-photography-copenhagen-4.jpg Portfolio - Street and Travel Photography https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/b148fd5e-f386-43f3-9e3c-2273c4a82a3d/aldo-scott-design-photography-stockholm-sweden-1.jpg Portfolio - Street and Travel Photography https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/f7a69e4b-389a-46df-ad74-67584d0472d6/aldo-scott-design-photography-sicily-palermo-5.jpg Portfolio - Street and Travel Photography https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/f3d6134d-33e6-4a0c-b790-c78a596beeaa/aldo-scott-design-photography-copenhagen-5.jpg Portfolio - Street and Travel Photography https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/3febd8b1-f02a-4f18-a7f0-7df046345509/aldo-scott-design-photography-stockholm-sweden-5.jpg Portfolio - Street and Travel Photography https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/ff629b39-ba92-470a-8f40-c29d876825b6/aldo-scott-design-photography-sicily-palermo-6.jpg Portfolio - Street and Travel Photography https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/bb5676b8-b7a4-4518-b347-c697d5b21180/aldo-scott-design-photography-copenhagen-6.jpg Portfolio - Street and Travel Photography https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/420f8dd1-6e16-40d4-8229-b6f49da77093/aldo-scott-design-photography-stockholm-sweden-2.jpg Portfolio - Street and Travel Photography https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/6570784f-1c34-4cdd-9293-ef3fd9d5ead3/aldo-scott-design-photography-sicily-palermo-7.jpg Portfolio - Street and Travel Photography https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/b6f052bf-a7be-4f64-ab00-7b540646080b/aldo-scott-design-photography-stockholm-sweden-3.jpg Portfolio - Street and Travel Photography https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/1c13d453-c3ec-4e8f-9c3d-601c491e23f8/aldo-scott-design-photography-sicily-cefalu-1.jpg Portfolio - Street and Travel Photography https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/0053771d-6d97-4e45-a5dd-d715c82a13c1/aldo-scott-design-photography-stockholm-sweden-4.jpg Portfolio - Street and Travel Photography https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/8a2cf551-37c2-43e5-bbb0-d21c5da646bd/aldo-scott-design-photography-sicily-cefalu-2.jpg Portfolio - Street and Travel Photography https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/ca88f5f0-46e7-46b9-a004-7c38546ec375/aldo-scott-design-photography-uppsala-sweden.jpg Portfolio - Street and Travel Photography https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/2bde6543-62dd-4e5f-bb23-a365b49fba29/aldo-scott-design-photography-sicily-cefalu-3.jpg Portfolio - Street and Travel Photography https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/83996207-5ce6-46eb-9318-238b4f09c685/aldo-scott-design-photography-sicily-cefalu-4.jpg Portfolio - Street and Travel Photography https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/eac2ac37-b174-4343-a4dd-4b1f6f8e9f9a/aldo-scott-design-photography-sicily-capo-dorlando-1.jpg Portfolio - Street and Travel Photography https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/544f6694-5e38-49ae-ab16-4763c3fd3672/aldo-scott-design-photography-sicily-capo-dorlando-2.jpg Portfolio - Street and Travel Photography https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/4a8d6731-14ec-4047-9690-c5a6185007de/aldo-scott-design-photography-sicily-capo-dorlando-4.jpg Portfolio - Street and Travel Photography https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/667745cd-1dca-4f08-bd2b-da92ea554b79/aldo-scott-design-photography-sicily-capo-dorlando-5.jpg Portfolio - Street and Travel Photography https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/b53ef80d-57b9-4d5f-b01a-c3ba2c0644a7/aldo-scott-design-photography-sicily-capo-dorlando-7.jpg Portfolio - Street and Travel Photography https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/ee21c9f1-7617-4ba2-adc0-536a7f2ac634/aldo-scott-design-photography-sicily-castelmola-1.jpg Portfolio - Street and Travel Photography https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/b807de6e-ea35-4426-afea-fcbd464c49c1/aldo-scott-design-photography-sicily-santo-stefano-di-camastra-1.jpg Portfolio - Street and Travel Photography https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/437b119f-5436-4f51-902d-ef7fccfe60b3/aldo-scott-design-photography-sicily-taormina-1.jpg Portfolio - Street and Travel Photography https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/1753d061-34ab-48aa-ae19-33dfed1f509d/aldo-scott-design-photography-sicily-taormina-2.jpg Portfolio - Street and Travel Photography https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/3e7c38f9-9f3e-4f22-9a80-c4c441f1630b/aldo-scott-design-photography-sicily-taormina-3.jpg Portfolio - Street and Travel Photography https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/1730638498271-Y3NEFPGOOS3I492M7GWM/aldo-scott-design-photography-stockholm-sweden-8.jpg https://aldoscottdesign.com/portfolio/pearl-grey-taiwanese-bubble-tea monthly 0.5 2024-02-13 https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/329270e6-04a8-49fe-a81a-10c2746da2ac/aldo-scott-design-portfolio-pearl-grey-packaging-hibiscus-cinnamon.png Portfolio - Pearl Grey (personal) https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/44fa4c72-fdc4-4e48-a39f-250fd4943a15/aldo-scott-design-portfolio-pearl-grey-colour-palette-brand.png Portfolio - Pearl Grey (personal) https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/81d94165-83da-4c5f-bcd8-9dedc4df7a00/aldo-scott-design-portfolio-pearl-grey-typography-bertin-dot-size.png Portfolio - Pearl Grey (personal) https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/caf80d07-60f9-4688-b377-141617f646ea/aldo-scott-design-portfolio-pearl-grey-typography-inconsolata.png Portfolio - Pearl Grey (personal) https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/e6d91f8f-8544-4d44-aee7-e0e9277b4fa3/aldo-scott-design-portfolio-pearl-grey-logo.png Portfolio - Pearl Grey (personal) https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/47b8b071-5d4a-4d31-991d-e85a9c987edf/aldo-scott-design-portfolio-pearl-grey-photography-adobe-firefly.png Portfolio - Pearl Grey (personal) https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/329270e6-04a8-49fe-a81a-10c2746da2ac/aldo-scott-design-portfolio-pearl-grey-packaging-hibiscus-cinnamon.png Portfolio - Pearl Grey (personal) https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/ac7b34c8-02d1-4b1d-a8a6-a1c3f08a3f6a/aldo-scott-design-portfolio-pearl-grey-menu.png Portfolio - Pearl Grey (personal) https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/82542006-e385-47c7-be45-8413c60947c8/aldo-scott-design-portfolio-pearl-grey-typography-bertin-dot-value.png Portfolio - Pearl Grey (personal) https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/27ed9ffd-8d78-4c91-bf5b-5df8580259a5/aldo-scott-design-portfolio-pearl-grey-label.png Portfolio - Pearl Grey (personal) https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/ff21f18f-3ded-4b14-8ab5-b8ccb895a58e/aldo-scott-design-portfolio-pearl-grey-photography-mosaics.png Portfolio - Pearl Grey (personal) https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/cd12066a-683e-4837-8e54-a1bc5fc8c976/aldo-scott-design-portfolio-pearl-grey-packaging-brown-sugar-latte.png Portfolio - Pearl Grey (personal) https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/a26c466b-06d5-404f-bf7e-5cb14b9ae809/aldo-scott-design-portfolio-pearl-grey-logo-stacked.png Portfolio - Pearl Grey (personal) https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/fb42e86a-9955-4e27-bba8-cc705d700bdf/aldo-scott-design-portfolio-pearl-grey-packaging-golden-lily.png Portfolio - Pearl Grey (personal) https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/e233bb0e-89fa-464e-b0f6-23cdf0a18fb5/aldo-scott-design-portfolio-pearl-grey-colour-palette-flavour.png Portfolio - Pearl Grey (personal) https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/c592fdad-278b-44de-9cb2-3069a23e4817/aldo-scott-design-portfolio-pearl-grey-packaging-powdered-jade.png Portfolio - Pearl Grey (personal) https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/b9c91fb8-75bd-402e-b34c-ca6625230b2a/aldo-scott-design-portfolio-pearl-grey-packaging-seafoam-earl.png Portfolio - Pearl Grey (personal) https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/69c9a124-fd88-4326-a3b7-2dad11d37ff6/aldo-scott-design-portfolio-pearl-grey-packaging-celestial-oolong.png Portfolio - Pearl Grey (personal) https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/bc7a491c-fe90-4d2a-8a98-568507dcd778/aldo-scott-design-portfolio-pearl-grey-packaging-imperial-milk-tea.png Portfolio - Pearl Grey (personal) https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/695af005-5543-4529-be2e-6a9973c98526/aldo-scott-design-portfolio-pearl-grey-packaging-blushing-rose.png Portfolio - Pearl Grey (personal) https://aldoscottdesign.com/portfolio/head-over-heelsinki-wedding-design monthly 0.5 2024-01-20 https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/171ec9f3-7148-4d27-a469-838a695c9ced/aldo-scott-design-portfolio-wedding-typography.png Portfolio - Head Over Heelsinki (coming soon) https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/e02a3559-9b92-4c7e-836e-3bab63a3c212/aldo-scott-design-portfolio-wedding-invitation.png Portfolio - Head Over Heelsinki (coming soon) Invitation card. A repurposed springtime selfie from a Parisian bar used on the front. It provided a dash of attitude and nice framing for the type. My fiancée (now wife) insisted on using a heart icon as a full-stop to have something "cute" on the card. Sigh. https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/50853d69-1134-4e91-8725-4611a8c8318f/aldo-scott-design-portfolio-wedding-booklet-cover.png Portfolio - Head Over Heelsinki (coming soon) The cover of an A5 booklet waiting for guests on the pews in church. https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/1705656033153-F5P0RS1ITN3AGSFANC6L/aldo-scott-design-portfolio-wedding-poster-frame.png Portfolio - Head Over Heelsinki (coming soon) The evening reception took place in Suomenlinna, a sea fortress in the archipelago of Helsinki. One of the landmark buildings is a church which also serves as a lighthouse. https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/afa0a235-92a8-41b7-95ea-437333013399/aldo-scott-design-portfolio-wedding-poster-frame.png Portfolio - Head Over Heelsinki (coming soon) https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/eed61ea9-99eb-4380-889c-939f0ad9ef14/aldo-scott-design-portfolio-wedding-colour-palette.png Portfolio - Head Over Heelsinki (coming soon) https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/211a3a14-d3b3-4197-bb4a-06225c348a74/aldo-scott-design-portfolio-wedding-website.png Portfolio - Head Over Heelsinki (coming soon) The URL on the card pointed to a website where guests could find more information and RSVP. I customised a Squarespace template to create the site. https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/adbf13e2-6b2b-4f72-b662-94425e1405f2/aldo-scott-design-portfolio-wedding-booklet-contents.png Portfolio - Head Over Heelsinki (coming soon) Inside, a preview of the day's events and the song booklet. https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/304d4d36-ccce-4ac8-8c20-40f5f73b63b1/2AG07353.jpg Portfolio - Head Over Heelsinki (coming soon) We partied in Tenalji von Fersen, the old granary of the fortress bakery. https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/fea12069-d5bc-408e-b20a-ad881cb408af/aldo-scott-design-portfolio-wedding-inspiration.png Portfolio - Head Over Heelsinki (coming soon) Some of the album covers that inspired me. https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/ef2db248-52bc-4c5a-aff5-d9b43bcefb7d/1AG03814.jpg https://aldoscottdesign.com/portfolio/christmas-card-2023-2024-design monthly 0.5 2024-01-20 https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/eab1d156-f3f1-48a9-a601-72c3fd36bd3d/aldo-scott-design-portfolio-christmas-card-2023-2024.png Portfolio - Christmas card 2023/2024 https://aldoscottdesign.com/portfolio/brainlabs monthly 0.5 2023-09-15 https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/1609346362243-ZSO1D8PSXQHXBXARSFOQ/cover+image.png Portfolio - Brainlabs A mock-up of the front cover and contents spread. https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/8240cc9c-ac87-4db3-b457-c9110bacdfb3/aldo-scott-design-portfolio-brainlabs-editorial-A5-template.png Portfolio - Brainlabs https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/1596447992968-5EJW2Q01GS7YF5ARFHDD/Perfect+Partnership+w_+Logos.png Portfolio - Brainlabs Featured image for a blog post explaining the integration between Search Ads 360 and Display & Video 360. https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/99a77bac-02c5-47ca-8c0e-77a564a655e8/aldo-scott-design-portfolio-brainlabs-social-media-1.png Portfolio - Brainlabs https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/1596468651325-440DZYCA7XY1OT8HA85U/cover.png Portfolio - Brainlabs The cover of our press book, containing samples of our 'thought leadership' (i.e. articles published by industry press) https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/1596650458951-SDLSWYST0RBQQUWCH9YS/behance+header+image.png Portfolio - Brainlabs I shared a how-to "master deck" with all colleagues. https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/1609347549696-YXKQH7K170IWXE6YLZNL/layout+grid.png Portfolio - Brainlabs Document layout grid. https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/1596451765957-6EYIUVVOFWRV5FIPD79W/political+advertising.png Portfolio - Brainlabs Featured image for an article analysing the Labour and Conservative parties' advertising spend on Facebook. https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/1596466041576-YS61L3ONK0AN99J2V82R/contents+spread.png Portfolio - Brainlabs Simple single- and two-column structures. https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/1596650596022-2LCV49I4HGP2S27IVFNE/layout+grid+toggle.png Portfolio - Brainlabs The layout grid could be toggled on/off when needed. https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/1609347544821-KIU2FMRFD3Q50AWXDALZ/data+pages.png Portfolio - Brainlabs Some of the many tables and charts that needed updating. https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/1596451813859-7DVW5KR5D2F54NVX3U92/Search+Awards.png Portfolio - Brainlabs Award nominations (and wins) came in thick and fast. Of course, we shouted about each one with a new LinkedIn post. https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/1596465722823-YM4BWIFK0C7LUJRSFT1O/pepper+spread.png Portfolio - Brainlabs Typographic hierarchy established with colour and scale. All text was sized according to the 12pt baseline grid i.e. leading values varied by 12pt increments. https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/1596650843786-WKS16AH2K58HN5A6HIO5/example+layouts.png Portfolio - Brainlabs Sample layouts https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/1596650869082-Y7WV956MKBLGSD661D0J/layout+grid+title+and+case+study.png Portfolio - Brainlabs https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/1596637806961-7C3VHN4X5SWKUHU94Y4B/white+paper.png Portfolio - Brainlabs An overview of the entire white paper. https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/1596453417155-TGKF3ZCANLFF3DU5RDT2/Video-MP4-1280x720-with-confetti.gif Portfolio - Brainlabs I created the paper animation in Google Web Designer. The stamping hand and confetti added by video editor Dave Isoa. https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/1596464193616-C4S5UOT7P8M73IF2OT6G/duopoly+spread.png Portfolio - Brainlabs Tidy columns of fully justified text with some word and letter spacing rules applied to minimise excessive gaps of uneven negative space. https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/1596651081032-T67IC3Y0GJ8C5GZYZ4KS/images_illustrations.png Portfolio - Brainlabs https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/1596454492158-PVL3XGBRA1ZHXY3VVPJO/most+valuable+features.png Portfolio - Brainlabs Featured image for a blog post about the most valuable features in Search Ads 360. https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/1596463559033-8OIXJ8LDGVHCLXUU4PDM/big+banking+spread.png Portfolio - Brainlabs I included my illustrations to bring an otherwise text heavy booklet to life. https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/1596651171582-CLKS8M1609VH6KQAR6R3/branding+and+design.png Portfolio - Brainlabs https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/1596631858472-UYSXK8LO5TMWXZSD06CJ/PPC+Chat+Live+_+Pulling+the+plug.png Portfolio - Brainlabs Promotional image for one of our PPC Chat Live events. https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/1596584094417-8CNTLPAD6V41I2IHAFZC/big+data+in+banking+%28new%29.png Portfolio - Brainlabs https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/1596633449342-ADK1U12AN1OLM71ZJR1Y/booklet+cover+designs.png Portfolio - Brainlabs Cover designs for booklets handed out at PPC Chat Live, one of our monthly events. https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/1596632715554-T1R9EL8BL3P5WF5O00S1/cover.png Portfolio - Brainlabs https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/1596632737069-R42J6ZU0A57VB8RORMO0/content+pages+2-3.png Portfolio - Brainlabs https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/1596632988685-U2NCPVBE6H7MW29AFMQ9/content+pages+4-5.png Portfolio - Brainlabs 'Breaking' the grid by bleeding the illustration to the edges of the page. https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/1596633032180-AL1W6D5Y5LZ21R6LVFQU/content+pages+6-7.png Portfolio - Brainlabs https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/1639149189919-SUNC6469E90F5D141VDB/front.jpg Portfolio - Brainlabs 3-column variation https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/1598816342310-2CZNE0QXJ64Z753JEUBK/content+pages.png Portfolio - Brainlabs https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/1596633034303-NQDLJDGGCHXXQ4HFJ2QL/back.png Portfolio - Brainlabs https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/ef698e48-4a9a-470e-a92d-1b76ecd93fed/cover+image_blue.png https://aldoscottdesign.com/portfolio/my-online-therapy monthly 0.5 2024-01-23 https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/576cc638-3faa-4742-bba2-472e20c2c9d0/homepage+mock-up.png Portfolio - My Online Therapy https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/ca173219-e02d-4a55-b767-8336520f6dcd/colour+palette-01.png Portfolio - My Online Therapy https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/e3b3ccdd-b6ae-4c8d-a52d-d39e1998b805/do+you+have+a+bad+replier+in+your+life.png Portfolio - My Online Therapy https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/a0465e21-0c2f-4116-81bd-ab40e1fc2c16/image_1.png Portfolio - My Online Therapy https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/9065aa6d-c93e-46c5-a13f-0522826bf2e3/mobile+web+design.png Portfolio - My Online Therapy https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/1657891993475-7EFW04PPYQE6K6P6UI47/product+design_cover+image.png Portfolio - My Online Therapy https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/6a9971b6-ff3d-4f60-8d2d-45f7de6d368e/press+logos.png Portfolio - My Online Therapy https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/334577d9-2435-4eda-ad38-dc32eb67e70e/slide+1.png Portfolio - My Online Therapy https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/c3be4c73-e936-4c68-8c2c-dde2170531c6/typography_white.png Portfolio - My Online Therapy https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/7613c2c8-865e-427b-a6f8-d5f66a131d5e/image_3.png Portfolio - My Online Therapy https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/bcdd6518-22dd-4e08-b904-cca7038c139a/pricing+table.png Portfolio - My Online Therapy https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/553f28cb-f718-47f5-8400-055475041402/samples+of+old+identity.png Portfolio - My Online Therapy Samples of the OLD identity https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/75875447-efa9-48de-ac14-12e7cb716ef0/nurture+your+mind+with+great+thoughts.png Portfolio - My Online Therapy https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/39e6cd06-ed43-48e1-b95a-886f969b2e7b/image_2.png Portfolio - My Online Therapy https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/36341edc-8f6f-4ffe-bd21-bd35fa43e56b/therapy+that+fits+around+you.png Portfolio - My Online Therapy https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/27f1f5b7-2ff5-4bd5-b3d6-09f326d762f2/alcohol+is+a+depressant.png Portfolio - My Online Therapy https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/2a0c210c-a49a-443c-a78f-bf848b70ce7c/fundamentals+of+therapy.png Portfolio - My Online Therapy https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/67fad936-2dd9-4a1e-800c-7a053fb4c9f8/slide+1.png Portfolio - My Online Therapy https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/873c1802-4306-4d76-a025-859ac543e98a/partnerships+hero.png Portfolio - My Online Therapy https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/c69090e2-9141-4552-b363-3acbf6ecd81c/slide+1.png Portfolio - My Online Therapy https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/2774a97a-3731-4467-99af-2d9a7db853c2/diary+study.png Portfolio - My Online Therapy https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/3792b11f-bd05-4ce1-890b-598bf71278e1/classroom+metaphor.png Portfolio - My Online Therapy https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/721ce4ba-fc7c-45e4-81f7-456bf0daa60d/slide+1.png Portfolio - My Online Therapy https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/0e33db87-abb4-48c1-9364-667539dac7ef/broken+bones.png Portfolio - My Online Therapy https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/1d319c67-1372-420b-a4f0-f91a3a62bd4b/slide+1.png Portfolio - My Online Therapy https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/5a5cc272-f173-4fcf-bb96-89e940bd1950/you+can%27t+laugh+and+be+anxious+at+the+same+time.png Portfolio - My Online Therapy https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/ffdf0d80-2969-4985-9bbd-8d5fee457480/health+anxiety.png Portfolio - My Online Therapy https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/e9cdeabf-a7e4-4906-9b40-5f7501f5842a/different+POV.png Portfolio - My Online Therapy https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/6515be99-a0c0-454a-9fd4-65563eb34150/slide+1.png Portfolio - My Online Therapy https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/a58cf05c-eba9-4199-9f16-285e71f6d532/focus+on+goals.png Portfolio - My Online Therapy https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/fa815d85-d3e4-4f07-8780-6827f5d0f81e/put+on+the+brakes.png Portfolio - My Online Therapy https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/4847c2fa-e229-4d28-b0ef-c43136063a63/how+to+stop+overthinking.png Portfolio - My Online Therapy https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/b8bfb6b1-d2a5-4aa8-82fd-1d7e0aa1b630/run+from+our+feelings.png Portfolio - My Online Therapy https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/3db89e6b-09a2-4ff1-a1a7-249a0ab7cba5/it%27s+ok+if+you+don%27t+feel+ok.png Portfolio - My Online Therapy https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/52393098-5395-4b1f-bb30-0d1309735816/slide+1.png Portfolio - My Online Therapy https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/69e16837-ef2b-4371-b03c-2d62fc07c76a/world+book+day.png Portfolio - My Online Therapy https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/839855c2-ed49-45f5-b75f-c0bf01d49a6c/knowing+is+not+enough.png Portfolio - My Online Therapy https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/4f1ec1ff-0cf7-4e65-8fd7-27657f09f329/slide+1.png Portfolio - My Online Therapy https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/e8f226d3-9bae-4f2a-8525-ec584a484c4e/repeat+a+difficult+thought.png Portfolio - My Online Therapy https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/9d188f09-5d10-40a6-97fe-b09859f5fcb1/email+header+photography.png https://aldoscottdesign.com/portfolio/hono-web-design monthly 0.5 2023-09-21 https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/2d07d721-85fc-4209-bbee-1d877318a3bb/aldo-scott-design-portfolio-hono-hero-image.png https://aldoscottdesign.com/portfolio/ivie-holland-barrett-brand-marketing-design monthly 0.5 2024-11-10 https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/a23d33bf-f7a6-48bc-baf8-db1594280815/aldo-scott-design-portfolio-ivie-flyer-layout.png Portfolio - Ivie (Holland & Barrett) (2023 Pentawards Bronze) In-store (i.e. Holland & Barrett) flyers aimed at boosting awareness of the Ivie tests. https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/0db0acec-7b3a-4f68-9480-465090cff994/aldo-scott-design-portfolio-ivie-holland-barrett-packaging-layout-grid.png Portfolio - Ivie (Holland & Barrett) (2023 Pentawards Bronze) https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/679d214d-813f-4f77-a573-04cc88d7a58e/aldo-scott-design-portfolio-ivie-brand-guidelines-character.png Portfolio - Ivie (Holland & Barrett) (2023 Pentawards Bronze) How one dials a brand's personality traits up and down depending on the context is an important consideration. This slide in the visual identity and tone of voice guidelines serves as a reminder of the necessary balancing act between character and clinical credibility. https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/33944a63-cf34-4b3c-85c0-0e6a9d09b7ae/aldo-scott-design-portfolio-ivie-visual-identity-brand-guidelines.png Portfolio - Ivie (Holland & Barrett) (2023 Pentawards Bronze) Visual identity guidelines https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/f6cf46c0-a5ff-4097-8ebb-4b7b9f9f6ac5/aldo-scott-design-portfolio-ivie-app-illustrations-iconography.png Portfolio - Ivie (Holland & Barrett) (2023 Pentawards Bronze) Illustrations and iconography for the Ivie Wellness app. https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/37889dd8-165f-4c17-bd7c-f7a232986ed2/aldo-scott-design-portfolio-ivie-holland-barrett-DNA.png Portfolio - Ivie (Holland & Barrett) (2023 Pentawards Bronze) https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/8348366a-5450-4993-9b4b-a23f2e174105/aldo-scott-design-portfolio-ivie-holland-barrett-packaging-layout.gif Portfolio - Ivie (Holland & Barrett) (2023 Pentawards Bronze) https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/4c647ada-349d-42af-9c0e-4e914516d61d/aldo-scott-design-portfolio-ivie-holland-barrett-leaflet-exploration.png Portfolio - Ivie (Holland & Barrett) (2023 Pentawards Bronze) https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/81f70b3d-a0ad-4078-bb31-070b78fa84f1/aldo-scott-design-portfolio-ivie-tone-of-voice-brand-guidelines.png Portfolio - Ivie (Holland & Barrett) (2023 Pentawards Bronze) Tone of voice guidelines https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/6cf4c05b-599f-489b-ab85-35b52379f2e7/aldo-scott-design-portfolio-ivie-business-card.png Portfolio - Ivie (Holland & Barrett) (2023 Pentawards Bronze) Discount code printed on business cards which we distributed at an event. https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/ca60e528-0262-4533-bd83-8e8afeb2f9f3/aldo-scott-design-portfolio-ivie-holland-barrett-illustrations-exploration-1.png Portfolio - Ivie (Holland & Barrett) (2023 Pentawards Bronze) Exploration. https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/7f17546d-1aed-4fc9-a4da-d6ca98423803/aldo-scott-design-portfolio-ivie-holland-barrett-illustrations-exploration-2.png Portfolio - Ivie (Holland & Barrett) (2023 Pentawards Bronze) Exploration. https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/8e7de33b-2818-4e74-8b43-8041533fd08c/aldo-scott-design-portfolio-ivie-holland-barrett-illustrations-exploration-3.png Portfolio - Ivie (Holland & Barrett) (2023 Pentawards Bronze) Exploration. https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/14395f72-d242-49b5-9eef-6de69f191de7/aldo-scott-design-portfolio-ivie-web-design-1.png Portfolio - Ivie (Holland & Barrett) (2023 Pentawards Bronze) Launch website homepage hero section. The idea was to articulate the benefit of the service in simple language. The image shows what you get: a list of your biomarkers and labels indicating which ones are out of range. https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/93fb5cc1-0940-4c78-9ddd-75be5811f32b/aldo-scott-design-portfolio-ivie-web-design-2.png Portfolio - Ivie (Holland & Barrett) (2023 Pentawards Bronze) Many users wouldn't know what to test. And we didn't want to cause analysis paralysis by presenting all 11 options in an unfiltered way. So we broke the range down into two simple choices as a starting point. https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/2337acfc-fefd-43e8-b6f4-83edbd34f191/aldo-scott-design-portfolio-ivie-web-design-3.png Portfolio - Ivie (Holland & Barrett) (2023 Pentawards Bronze) Video call mock-up. Of course, it's not a literal representation of the user interface but it conveys the essence of the feature: video calls with a friendly expert. https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/cea22e4a-b671-467e-b81c-843071ae6afa/aldo-scott-design-portfolio-ivie-web-design-4.png Portfolio - Ivie (Holland & Barrett) (2023 Pentawards Bronze) Illustrations visualising how the process works from kit registration to receiving results in the app. https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/e4f14727-b710-4628-8351-680402b6069e/aldo-scott-design-portfolio-ivie-web-design-5.png Portfolio - Ivie (Holland & Barrett) (2023 Pentawards Bronze) An FAQ accordion. We needed a tabbed system to group biomarkers into a space-efficient content block. One of the features not originally available in the Shopify template. https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/88e4117f-2dd9-45fe-bc36-83cb9c782cbc/aldo-scott-design-portfolio-ivie-web-design-6.png Portfolio - Ivie (Holland & Barrett) (2023 Pentawards Bronze) Kit content illustrations. https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/3047d98d-7d89-4552-95f5-61a34854c4e4/aldo-scott-design-portfolio-ivie-web-design-7.png Portfolio - Ivie (Holland & Barrett) (2023 Pentawards Bronze) Product detail page. https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/902df49a-332b-457a-92c2-91d7cdd31df0/aldo-scott-design-portfolio-ivie-hero-image.png https://aldoscottdesign.com/portfolio/36-days-of-type monthly 0.5 2023-10-27 https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/2783da91-e331-454f-9c7b-9577eb256644/aldo-scott-design-portfolio-36DOT-abcdefg.png Portfolio - 36 Days of Type (personal) https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/117f0d84-5684-4275-b6d9-3fb54fa4ede0/aldo-scott-design-portfolio-36DOT-hero.png Portfolio - 36 Days of Type (personal) https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/19eb5d59-41a2-4e2a-a78e-fa2b4c3f7ead/aldo-scott-design-portfolio-36DOT-hijklmn.png Portfolio - 36 Days of Type (personal) https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/09c2f45c-204a-4671-81c8-19d5181aa80b/aldo-scott-design-portfolio-36DOT-opqrstu.png Portfolio - 36 Days of Type (personal) https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/303ba3da-9123-4fe5-970b-1c02d883873c/aldo-scott-design-portfolio-36DOT-vwxyz.png Portfolio - 36 Days of Type (personal) https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/483f0f0e-186d-4bc5-9d67-79443999c6ca/aldo-scott-design-portfolio-36DOT-01234.png Portfolio - 36 Days of Type (personal) https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/e8f7c77e-4a0f-48f7-b413-a77dc7a108ef/aldo-scott-design-portfolio-36DOT-56789.png Portfolio - 36 Days of Type (personal) https://aldoscottdesign.com/portfolio/qatalog-enterprise-ai-software monthly 0.5 2024-11-10 https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/73e3c135-8c28-4052-a1cd-4d05d255310c/aldo-scott-design-portfolio-qatalog-deck-design-sample-1.png Portfolio - Qatalog (coming soon) https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/17d6191a-66ed-49b5-88d4-31942627ff1d/aldo-scott-design-portfolio-qatalog-adweek-banner-ad.png Portfolio - Qatalog (coming soon) https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/d0ebae43-16e3-4817-9826-8254805d1b22/aldo-scott-design-portfolio-qatalog-advertising-sample-1.png Portfolio - Qatalog (coming soon) https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/26fb8d83-25e8-4957-82cf-06cd60d24849/aldo-scott-design-portfolio-qatalog-blog-exploring-alternatives-to-chatbots.png Portfolio - Qatalog (coming soon) Blog featured image: "Exploring alternatives to chatbots" https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/f88dd985-8a09-4de4-bb65-562d516a982d/aldo-scott-design-portfolio-qatalog-deck-design-sample-2.png Portfolio - Qatalog (coming soon) https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/9408fcf2-bf0f-4a35-b579-0a8471affae9/aldo-scott-design-portfolio-qatalog-advertising-sample-3.png Portfolio - Qatalog (coming soon) https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/c8ce6092-03de-454a-87a9-d5004db30f66/aldo-scott-design-portfolio-qatalog-blog-google-cloud-marketplace.png Portfolio - Qatalog (coming soon) Blog featured image: "Qatalog now available on Google Cloud Marketplace" https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/f1a35a80-6b20-4188-9dbf-7e86e4027879/aldo-scott-design-portfolio-qatalog-lead-generation-ai-assessment-1.png Portfolio - Qatalog (coming soon) A selection of Figma screens for an AI assessment survey (lead generation) https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/e4e7ccc8-6762-4920-a382-5406c0c744b5/aldo-scott-design-portfolio-qatalog-deck-design-sample-3.png Portfolio - Qatalog (coming soon) https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/524808af-09f6-403c-806d-d3e44f4ad519/aldo-scott-design-portfolio-qatalog-advertising-sample-2.png Portfolio - Qatalog (coming soon) https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/e7370da1-33ec-4b42-9a47-62fb1f312ab8/aldo-scott-design-portfolio-qatalog-blog-the-end-of-perfect-documentation.png Portfolio - Qatalog (coming soon) Blog featured image: "The end of perfect documentation" https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/1c342da6-85ea-45cc-ad68-a387a44657f0/aldo-scott-design-portfolio-qatalog-lead-generation-ai-assessment-2.png Portfolio - Qatalog (coming soon) A selection of Figma screens for an AI assessment survey (lead generation) https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/7d9eb3e3-ad84-465c-9dc1-c3d0e50e2490/aldo-scott-design-portfolio-qatalog-deck-design-sample-4.png Portfolio - Qatalog (coming soon) https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/420bf32d-ee53-4ebf-a7d6-0ca017da26dc/aldo-scott-design-portfolio-qatalog-blog-the-true-cost-of-poor-knowledge-management.png Portfolio - Qatalog (coming soon) Blog featured image: "The true cost of poor knowledge management" https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/288b30c2-293c-4cbc-b2af-bfb3c3373eeb/aldo-scott-design-portfolio-qatalog-advertising-sample-5.png Portfolio - Qatalog (coming soon) https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/ed8fe78a-ccec-4643-bfc6-23dc344ef64f/aldo-scott-design-portfolio-qatalog-deck-design-sample-5.png Portfolio - Qatalog (coming soon) https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/1ffc2438-ea18-4509-a1f3-c889528a3157/aldo-scott-design-portfolio-qatalog-blog-transforming-sales-with-AI.png Portfolio - Qatalog (coming soon) Blog featured image: "Transform your sales with AI" https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/b153fe70-0fbc-4bd1-a6f4-b867eb77e263/aldo-scott-design-portfolio-qatalog-advertising-sample-7.gif Portfolio - Qatalog (coming soon) https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/6cc26d61-0e3b-442a-a868-e099817dc830/aldo-scott-design-portfolio-qatalog-deck-design-sample-6.png Portfolio - Qatalog (coming soon) https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/b054c144-f2c1-44df-a369-a23bf3e87bed/aldo-scott-design-portfolio-qatalog-advertising-sample-4.png Portfolio - Qatalog (coming soon) https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/10bdc9f2-3923-4b2d-ab8f-b6f847644024/aldo-scott-design-portfolio-qatalog-blog-week-in-the-life-with-qatalog.png Portfolio - Qatalog (coming soon) Blog featured image: "A week in the life with Qatalog" https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/ecf45b44-a8da-4417-8b9b-219b4b3e5752/aldo-scott-design-portfolio-qatalog-deck-design-sample-7.png Portfolio - Qatalog (coming soon) https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/bbe4d99d-9228-4ed2-b915-34dec921469f/aldo-scott-design-portfolio-qatalog-blog-why-AI-knowledge-management-is-the-unsung-hero-of-media-success.jpg Portfolio - Qatalog (coming soon) Blog featured image: "Why AI knowledge management is the unsung hero of media success" https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/39861dcb-a9ec-44ff-98f9-cefe29d637c9/aldo-scott-design-portfolio-qatalog-advertising-sample-8.png Portfolio - Qatalog (coming soon) https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/ae4bcbda-1004-4297-9886-befc11510ab4/aldo-scott-design-portfolio-qatalog-deck-design-sample-8.png Portfolio - Qatalog (coming soon) https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/0c437f39-9631-4bd2-bb12-0e2949d26fc6/aldo-scott-design-portfolio-qatalog-blog-your-own-data-is-the-key-to-media-innovation.png Portfolio - Qatalog (coming soon) Blog featured image: "Your own data is the key to media innovation" https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/499701f0-c8c8-44cc-b5bc-8721a18cceb0/aldo-scott-design-portfolio-qatalog-advertising-sample-6.png Portfolio - Qatalog (coming soon) https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/3723da90-4d23-404a-832f-1fa9e0db988f/aldo-scott-design-portfolio-qatalog-deck-design-sample-9.png Portfolio - Qatalog (coming soon) https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/4af3546c-172b-484a-b956-fc31b9656eb8/aldo-scott-design-portfolio-qatalog-featured-image.png https://aldoscottdesign.com/portfolio/tropical-muller-brockmann-poster monthly 0.5 2023-09-21 https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/d46f9e29-69bd-439e-ab77-86acc06c3ed1/step+1.png Portfolio - Tropical (personal) 1. Start with a circle whose diameter equals the height of the page. https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/0b57ac37-6dfb-4fd9-82da-e6ff31bef22a/aldo-scott-joseph-muller-brockmann_7.png Portfolio - Tropical (personal) https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/57dbeced-7889-493a-9137-c7f9bdfbe344/step+2.png Portfolio - Tropical (personal) 2. To size next circle, divide the height of page twice by the 'golden ratio'. https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/6bde78ca-516d-472a-ad91-6902af97fa27/aldo-scott-design-portfolio-tropical-muller-brockmann-8.png Portfolio - Tropical (personal) For the remixed version, I created a nocturnal ocean scene with a cocktail in the foreground. I used the zig zag effect and the blend tool in Illustrator to create the water. https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/38aad3c2-9f22-4785-a575-b141b17cd7bc/step+3.png Portfolio - Tropical (personal) 3. Divide again twice by the golden ratio. https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/248be63b-c657-441c-aa04-2da4127aeedd/step+4.png Portfolio - Tropical (personal) 4. Keep following the pattern. https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/f1c016df-df4f-400b-beef-8b03378f79e3/step+5.png Portfolio - Tropical (personal) 5. Draw equal margins around the page based on the second circle. https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/368f8335-daec-4678-84d0-2f46be1fbc11/step+6.png Portfolio - Tropical (personal) 6. For the text area, divide half of the page height twice by the 'golden ratio'. https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/6bde78ca-516d-472a-ad91-6902af97fa27/aldo-scott-design-portfolio-tropical-muller-brockmann-8.png https://aldoscottdesign.com/portfolio/bold-facebook-ads monthly 0.5 2021-12-13 https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/a224aec2-7d22-4c93-b304-6d0616468291/hourglass.png Portfolio - BOLD Facebook ad creative Addressing the the typical job seeker's sense of time pressure. https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/c736a56b-2ed8-430c-8a57-0ae8dfb746c2/40%2B+million+resumes.png Portfolio - BOLD Facebook ad creative Social proof: Resume Now is a popular service. https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/e6a521e8-032a-4406-a2e1-15038bebaa72/dream+job.png Portfolio - BOLD Facebook ad creative Framing Resume Now as the natural next step. https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/7e596fc3-976d-41d8-ad82-bd71b0b2b709/stack+the+odds.png Portfolio - BOLD Facebook ad creative Visualising your resume standing out at the top of the stack. https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/1eaca449-4c7a-4583-a426-6726f8064388/simple+search.png Portfolio - BOLD Facebook ad creative . https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/fd22b11d-a360-4b93-94fa-c119e53e0bf4/ABC+Zety.png Portfolio - BOLD Facebook ad creative Integrating the brand name into the ad copy with word play. https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/1639412894891-MUAYJWZ2GQ7N3PBPJFPP/cover+image.png https://aldoscottdesign.com/portfolio/europe-magazine monthly 0.5 2024-04-20 https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/a863e2e1-1cdf-47aa-894a-e4030c7a49b5/aldo-scott-design-portfolio-europe-magazine-futura-black.png Portfolio - Europe Magazine Europe Magazine's original icon was a modified version of the letter 'E' set in Futura Black. https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/11e95aa8-d858-4258-9ca9-a18c1bf9acc9/aldo-scott-design-portfolio-europe-magazine-wordmark-lockup.png Portfolio - Europe Magazine https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/2ff3a194-8b87-4247-b084-5f7b3937b374/aldo-scott-design-portfolio-europe-magazine-original-icon.png Portfolio - Europe Magazine The modification is the rounding of the stem. https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/07d2e37d-87a6-46b0-a5db-5356df161f45/aldo-scott-design-portfolio-europe-magazine-sketches.png Portfolio - Europe Magazine Taking cues from the original icon and Futura Black, I started sketching some ideas on paper. https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/306fed02-e0f5-4fbf-bc06-0f89a03fdf60/aldo-scott-design-portfolio-europe-magazine-wordmark-draft.png Portfolio - Europe Magazine I used the rounded stem as it was to design the rest of the lettering. But the generous rounding produced issues. https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/49a22cf5-90e7-47e5-8a53-8bea65d523ff/aldo-scott-design-portfolio-europe-magazine-icon-modification.png Portfolio - Europe Magazine I pushed the rounding of the stem outward, creating sharper corners. https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/2863fc1c-ce83-4e70-9bf0-d1ddc1d0f019/aldo-scott-design-portfolio-europe-magazine-wordmark-without-counter.png Portfolio - Europe Magazine I liked the sturdier, more rectangular look of the lettering with the modified stems. https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/ca121537-c770-4639-b0ad-7f8d6ff4959f/aldo-scott-design-portfolio-europe-magazine-counter.png Portfolio - Europe Magazine I thought the 'O' needed a counter to further differentiate it from the 'U'. Especially at smaller sizes. https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/18b44c12-791a-4f52-a247-d391b284893b/aldo-scott-design-portfolio-europe-magazine-overshoot.png Portfolio - Europe Magazine I added overshoot to the 'U', 'R', 'O', and 'P' to compensate for the lack of straight edges at the top/bottom. https://aldoscottdesign.com/portfolio/vin-et-mirabelles-poster-design monthly 0.5 2024-11-19 https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/fe0ce4df-103e-4576-bbda-8cb27a2b609a/aldo-scott-design-portfolio-vin-et-mirabelles-poster.png https://aldoscottdesign.com/portfolio/vacation-villas-property-management monthly 0.5 2020-11-10 https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/1605023565632-WPTJ6EQVDBV6GV0295YH/postcard+mock-up.png Portfolio - Vacation Villas Property Management https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/2d0ded7f-7473-4633-a7dc-89587f56cc08/typography_antique-olive-compact.png Portfolio - Vacation Villas Property Management https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/0241b65a-b0c7-4e78-ad41-1dc1c829275e/lettering_blank.png Portfolio - Vacation Villas Property Management https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/1605024282154-5BQWVDRT2G1784WVNBMK/instagram+logo+mock-up.png Portfolio - Vacation Villas Property Management https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/825a6608-b43a-461c-9879-35206ff668c4/typography_signpainter-housescript.png Portfolio - Vacation Villas Property Management https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/82b6f453-f2ea-4e65-b0d5-204e1402f454/lettering_images.png Portfolio - Vacation Villas Property Management https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/1605022282212-FSW3FA1G2LYA8LRIWWW8/business+card+mock-up.png https://aldoscottdesign.com/portfolio/black-professionals-finland-logo-design monthly 0.5 2023-09-13 https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/d1396481-353e-4e72-bf62-181d71734abf/full+logo.png Portfolio - Black Professionals Finland https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/49a8a9cb-9ffa-4b71-ba74-1afd64c40408/monogram+colours.png Portfolio - Black Professionals Finland https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/98449726-f3ec-401f-b26a-7fe0de8bedea/monogram+construction.png Portfolio - Black Professionals Finland https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/29882f6c-cc7f-49d4-b6e5-1e14b6f520f4/typography.png Portfolio - Black Professionals Finland https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/b50930ee-a753-42e6-be4b-66cb8285ecda/black+professionals+finland+cover+image.png https://aldoscottdesign.com/portfolio-2 daily 0.75 2023-12-17 https://aldoscottdesign.com/portfolio-2/project-one-b8wyt monthly 0.5 2023-10-21 https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/1b25847b-57a9-4e2e-84ef-00d87cd50040/aldo-scott-design-portfolio-pearl-grey-inspiration-overview.png WIP - Pearl Grey A handful of the many (many) images that inspired me along the way. Swipe through for a more detailed look at each one. https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/da67b2ff-164d-4099-adab-bce1a8d5f924/aldo-scott-design-portfolio-pearl-grey-photography-imperial-milk-tea.png WIP - Pearl Grey https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/3293e5f0-a4b4-4ca6-8de1-52134fd602d6/aldo-scott-design-portfolio-pearl-grey-editorial-cover.png WIP - Pearl Grey https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/284f3ab9-75ae-4d4a-bf66-76772b1e1630/aldo-scott-design-portfolio-pearl-grey-business-card%401.5x.png WIP - Pearl Grey https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/868abe8c-3b2e-4021-8252-d884c2da90af/aldo-scott-design-portfolio-pearl-grey-photography-portrait1.png WIP - Pearl Grey https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/bbb26a6b-4176-4d18-91f0-aa6f76afb143/pearl-grey-colour-palette-brand%401.5x.png WIP - Pearl Grey https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/ed6a2832-332c-4006-a3e1-85d5a48973e6/aldo-scott-design-portfolio-pearl-grey-logo-horizontal.png WIP - Pearl Grey https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/fad22a89-4501-4a41-bbe4-d91215508f9e/aldo-scott-design-portfolio-pearl-grey-storefront.png WIP - Pearl Grey https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/329270e6-04a8-49fe-a81a-10c2746da2ac/aldo-scott-design-portfolio-pearl-grey-packaging-hibiscus-cinnamon.png WIP - Pearl Grey https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/60b76f14-2b44-4a93-89e6-691a6fc6af7c/aldo-scott-design-portfolio-pearl-grey-inspiration-1.png WIP - Pearl Grey Being half Finnish, I have many items from fashion and homeware brand Marimekko; including a few cups with this Räsymatto pattern designed by Maija Louekari. The original pattern is inspired by allotment gardening but I thought something similar could work in the context of bubble tea to represent the tapioca pearls. https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/77004428-10bb-465a-b1b7-ff0884b98a76/aldo-scott-design-portfolio-pearl-grey-editorial-spread.png WIP - Pearl Grey https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/9391aed9-8eed-4b75-8532-7d99131bf4fd/aldo-scott-design-portfolio-pearl-grey-menu.png WIP - Pearl Grey https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/cc0fbe6e-546e-4aaf-bc8e-df5beecc984d/aldo-scott-design-portfolio-pearl-grey-photography-portrait2.png WIP - Pearl Grey https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/92c32fe5-8cf4-488f-8be1-080fb8742892/pearl-grey-colour-palette-flavour%401.5x.png WIP - Pearl Grey https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/5d174d5e-6262-4d5a-a732-815d992c1e55/aldo-scott-design-portfolio-pearl-grey-logo-stacked.png WIP - Pearl Grey https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/89ae40c1-a51d-421c-ac6c-05cc4c74956a/aldo-scott-design-portfolio-pearl-grey-logo-stamp.png WIP - Pearl Grey https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/cd12066a-683e-4837-8e54-a1bc5fc8c976/aldo-scott-design-portfolio-pearl-grey-packaging-brown-sugar-latte.png WIP - Pearl Grey https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/4caab88a-015c-451f-a16d-bf587603ee68/aldo-scott-design-portfolio-pearl-grey-inspiration-2.png WIP - Pearl Grey The organic and irregular nature of the Räsymatto pattern is fun but perhaps difficult to implement consistently in the application. That's why I was drawn to the more structured and systematic work of Jurriaan Schrofer, a Dutch graphic designer and typographer known for his experimental type and layouts. I looked at many of his dot patterned designs. https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/f0fc2614-929e-4636-ac56-78888424d3f6/aldo-scott-design-portfolio-pearl-grey-photography-portrait3.png WIP - Pearl Grey https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/fb42e86a-9955-4e27-bba8-cc705d700bdf/aldo-scott-design-portfolio-pearl-grey-packaging-golden-lily.png WIP - Pearl Grey https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/4976efda-d85b-4f39-bed5-ba9d443719da/aldo-scott-design-portfolio-pearl-grey-inspiration-3.png WIP - Pearl Grey I came across the Bertin typeface designed by Roman Seban at type foundry 205tf. It’s inspired by Schrofer as well as French cartographer Jacques Bertin. The modular typeface has two families, Bertin Dot and Bertin Square, of which the first became the primary font for Pearl Grey. https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/a5be5775-091f-418d-8a64-93b7fc5df0da/aldo-scott-design-portfolio-pearl-grey-photography-portrait4.png WIP - Pearl Grey https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/284798e4-89b1-4f82-a8a1-116cfe83ec52/aldo-scott-design-portfolio-pearl-grey-typography-bertin-dot-size.png WIP - Pearl Grey https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/c592fdad-278b-44de-9cb2-3069a23e4817/aldo-scott-design-portfolio-pearl-grey-packaging-powdered-jade.png WIP - Pearl Grey https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/dd067929-d711-4a59-aea0-1d2acec450ea/aldo-scott-design-portfolio-pearl-grey-inspiration-4.png WIP - Pearl Grey The decorative pattern strips of this Vis & Veg cookbook published by Snor stuck in my mind. https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/32b55333-3764-440a-af46-8b908acb7034/aldo-scott-design-portfolio-pearl-grey-typography-bertin-dot-value.png WIP - Pearl Grey https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/b9c91fb8-75bd-402e-b34c-ca6625230b2a/aldo-scott-design-portfolio-pearl-grey-packaging-seafoam-earl.png WIP - Pearl Grey https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/0823d1bb-cfaf-41c8-a166-e1ac578f3c77/aldo-scott-design-portfolio-pearl-grey-inspiration-5.png WIP - Pearl Grey I researched some contemporary Taiwanese graphic designers to get some sense of what design conventions I could apply to this project. A few things stood out: vertical layouts, the overlapping of type and imagery, and stamped elements. Pictured: book cover design by Wang Zhi-Hong. https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/1d1bf2ef-6348-4ba0-994a-347543571620/aldo-scott-design-portfolio-pearl-grey-typography-inconsolata.png WIP - Pearl Grey https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/69c9a124-fd88-4326-a3b7-2dad11d37ff6/aldo-scott-design-portfolio-pearl-grey-packaging-celestial-oolong.png WIP - Pearl Grey https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/dd118a0c-cf29-4a19-af76-662a86957a55/aldo-scott-design-portfolio-pearl-grey-inspiration-6.png WIP - Pearl Grey I liked this image showcasing the Rajola typeface by error.error.studio. I could picture the Bertin typeface being combined with Taiwanese teaware to create an interesting contrast between flat and 3D elements. https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/bc7a491c-fe90-4d2a-8a98-568507dcd778/aldo-scott-design-portfolio-pearl-grey-packaging-imperial-milk-tea.png WIP - Pearl Grey https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/24201286-e746-4681-82c2-7718be807e7b/aldo-scott-design-portfolio-pearl-grey-inspiration-7.png WIP - Pearl Grey An example of printed type and stamps. This is from designer Patrick Thomas. https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/695af005-5543-4529-be2e-6a9973c98526/aldo-scott-design-portfolio-pearl-grey-packaging-blushing-rose.png WIP - Pearl Grey https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/70117f0e-b381-4f36-b106-31181d62700c/aldo-scott-design-portfolio-pearl-grey-inspiration-8.png WIP - Pearl Grey Paper textures felt important to create that tactile feel. https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/a2c3691e-94c2-4367-b312-aeb5d355920b/aldo-scott-design-portfolio-pearl-grey-inspiration-9.png WIP - Pearl Grey Muted colours from Studio Beautiful Problems. https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/1784c3ec-652e-45af-8c49-ceef9a29e8b8/aldo-scott-design-portfolio-pearl-grey-inspiration-10.png WIP - Pearl Grey Kapihan was one of my local coffee shops when I lived in Battersea, London. Their packaging had a strong sense of place. Brand identity designed by Jo Malinis. https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/12774eea-505e-4a51-8d1d-8e4ace2acade/Screenshot+2023-11-02+at+11.16.20.png https://aldoscottdesign.com/portfolio-2/project-one-b8wyt-52m5j monthly 0.5 2021-12-10 https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/e6ab71aa-feaf-4e20-b026-8dd06c8ec042/slide+1.png WIP - My Online Therapy / Web design https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/2c3ff8b2-ca8b-422a-b8fc-e685f36204f7/slide+1.png WIP - My Online Therapy / Web design https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/9ae812e8-3752-4cdb-93e2-2b7b58a57aeb/slide+1.png WIP - My Online Therapy / Web design https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/8b28da02-5902-4771-9a30-c18226448998/slide+1.png WIP - My Online Therapy / Web design https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/f84f6b4e-ca33-455b-b4da-27d94b7b2156/slide+1.png WIP - My Online Therapy / Web design https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/03af0bdc-71ef-4279-b0f3-43febdbef507/i+love+mondays.png WIP - My Online Therapy / Web design https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/b8bfb6b1-d2a5-4aa8-82fd-1d7e0aa1b630/run+from+our+feelings.png WIP - My Online Therapy / Web design https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/75875447-efa9-48de-ac14-12e7cb716ef0/nurture+your+mind+with+great+thoughts.png WIP - My Online Therapy / Web design https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/bc0edaa3-9379-4197-839b-504dc9a5ee36/unresolved+trauma.png WIP - My Online Therapy / Web design https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/89fff81c-6ee8-4e25-ba16-acda357a042c/world+chocolate+day.png WIP - My Online Therapy / Web design https://images.squarespace-cdn.com/content/v1/5f24b02bddbb0b16ea5875a8/ad37fbf0-c92b-4e94-9c20-1cd50b9b282b/how+to+control+your+comfort+eating.png WIP - 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