Finnish-Jamaican Brand and Marketing Designer

Born in Helsinki. Raised in Brussels. In 2012, London called.

At Brunel University London (🔍)BA Games Design and Creative Writing, I learned to design interactive experiences and to write well. While at King’s College London (🔍) MA Digital Culture and Society, I fell into the world of behavioural science. It sparked my interest in branding. Why?

Because people make most decisions based on emotions—not logic. And branding is a process of managing people’s gut-feeling about you and your business. That’s why good branding is important and why I always consider the big picture when designing.

I started my career by cooking copy and creative strategy for clients at a marketing agency. Then, I started working with in-house marketing, sales, and product teams to design brands, products, and campaigns.

Now I would love to help you attract customers with a visual identity and marketing and sale assets you’re proud to promote.