BOLD
Paid social design
Facebook ad creative for two online resume building services: Resume Now and Zety
Sales copywriting principles in action
BOLD runs two online resume building services: Resume Now and Zety. The client wanted to A/B test Facebook ads using a variety of messaging angles and creative ideas for both services.
I designed 25 variations for each, exploring ways to visually and verbally sell the benefits and features.
Key concepts included:
- Social proof through user testimonials and highlighting the number of resumes built and the number of customers for each service
- Drawing a stark contrast between good and bad resumes
- Highlighting the improved odds and speed of landing a new job
- etc.
Below is a sample of the assets.
Addressing the the typical job seeker's sense of time pressure.
Social proof: Resume Now is a popular service.
Framing Resume Now as the natural next step.
Visualising your resume standing out at the top of the stack.
.
Integrating the brand name into the ad copy with word play.